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As a member of Crew Paradise, our journey by means of the Function Hackathon 2023 was an exhilarating expertise that offered helpful insights into product administration and problem-solving. Over the course of 4 days, we engaged in a rigorous technique of drawback exploration, ideation, and solution-building, with a concentrate on making sustainable assortment extra engaging to clients.
Our journey started with drawback exploration, the place we delved into the challenges of discovering a sustainable assortment. We recognized an absence of sustainability data hindering the inventive course of and acknowledged the necessity to take a look at the issue from completely different angles. This led us to concentrate on clients and the best way to make sustainable merchandise extra interesting to them.
In the course of the ideation part, we generated quite a few concepts and narrowed right down to the ultimate thought, exploring two angles: rewarding sustainability and recommending related however sustainable merchandise. We additionally carried out a “5 Why’s” train, which led us to the issue assertion: “How may we make a sustainable assortment really feel like a superb deal?” This course of highlighted the significance of understanding buyer habits and preferences, in addition to the necessity for daring and artistic approaches to handle the challenges.
As we constructed the answer, we encountered a number of “aha” moments, corresponding to the belief that clients merely need to really feel that their buy was a superb deal, with high quality typically being a extra vital criterion than worth. We additionally discovered the significance of validating assumptions with customers, as evidenced by the testing of our answer with precise bol.com customers and receiving helpful suggestions.
Our journey culminated within the creation of a service that was showcased on the bol.com stg setting. Nevertheless, we additionally confronted challenges, corresponding to the necessity to make the “massive image” clear and be sure that the part showcasing sustainable merchandise was extra seen and interesting for purchasers.
All through this journey, we gained a deeper understanding of the product administration course of, from drawback exploration and ideation to solution-building and consumer validation. We realized the importance of creativity, boldness, and consumer suggestions in creating options that resonate with clients.
In conclusion, our participation within the Function Hackathon 2023 was a transformative expertise that offered helpful classes in product administration, innovation, and customer-centric design. We look ahead to making use of these insights to future endeavors and persevering with our journey of making impactful and sustainable options for purchasers.
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