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As we speak’s present is about enterprise technique and branding.
Our caller for right this moment, Bob is constructing out an internet site for his drone enterprise. And whereas he primarily focuses on the development business, Bob is questioning if he ought to goal different verticals as properly.
Is it higher to go broad? Or is it higher to area of interest down and focus simply in your core ability? On right this moment’s present, we focus on the professionals (and cons) of going broad and providing a variety of companies.
Paul and Rob draw from their intensive expertise and share some wonderful branding ideas to assist Bob out. It is a present you don’t want to overlook. Get pleasure from!
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Timestamps
- [01:30]Our sponsor for right this moment is our upcoming 3D interactive modeling class
- [02:13]As we speak’s query is about enterprise technique and branding
- [03:46]Is there any danger to being a jack of all trades?
- [07:06]Branding methods and constructing a conversion-focused web site
- [09:35]Determining your area of interest and constructing your core experience
- [12:34]Your distinctive promoting proposition and why it’s best to by no means compete on the premise of value
- [13:05]Don’t overlook to take a look at our upcoming gross sales class
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