Samsung shakes up cell staff over ‘Apple design plagiarism’

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Apple Watch Ultra vs Samsung Galaxy Watch Ultra
Considered one of these was designed by Apple. The opposite solely appears to be like prefer it was.
Photograph: Apple/Samsung

Add Samsung Electronics chairman Lee Jae-yong to the listing of people that assume his firm’s new smartwatch and wi-fi earbuds are a lot too much like Apple’s. He reportedly obtained indignant at executives of Samsung’s cell (MX) division for approving such copycat units.

One firm government allegedly admitted his firm’s new wearable merchandise are “Apple design plagiarism.”

Samsung chairman will get indignant that new merchandise are Apple ripoffs

All it takes is one have a look at the brand new Galaxy Watch Extremely to see Samsung’s plagiarism — the design closely borrows from Apple Watch Extremely. The brand new design even makes the signature spherical watch face of Put on OS look as sq. as attainable so it extra carefully resembles Apple’s watchOS gadget.

And the identical goes for the brand new Galaxy Buds 3 Professional — they positive resemble AirPods Professional 2. Particularly when Samsung’s wi-fi earbuds are of their redesigned charging case.

The pinnacle of Samsung Electronics noticed the resemblance, and he’s not blissful. In keeping with Korea’s Aju Information, executives from the cell division chargeable for the merchandise have been referred to as on the carpet by Lee Jae-yong himself.

An organization spokesperson informed Aju Information, “Chairman Lee himself stepped ahead as controversy over Apple design plagiarism and high quality arose over the Buds 3 sequence and Galaxy Watch 7 launched final month,” in response to a machine translation. “The present inside ambiance just isn’t superb.”

There was apparently greater than a reprimand. “In keeping with an insider at Samsung Electronics, personnel actions have been additionally taken in opposition to some executives, together with the group head of the MX division,” mentioned the Korean enterprise publication.

The temptation to repeat should be sturdy. Apple makes extra smartwatches than any rival — greater than twice as many as Samsung. And AirPods dominate their market, and have about 3 times the wi-fi headphone market share as Galaxy Buds. However Samsung isn’t going to meet up with plagiarism.

A historical past of Samsung plagiarism

Samsung “borrowing” concepts from Apple is hardly new. Greater than a decade in the past, Apple took the Korean firm to U.S. court docket claiming that some elements of its Android smartphones infringed on its patents. The jury agreed and awarded the iPhone-maker greater than $1 billion in damages. That was later lowered to $539 million, although in 2018 the 2 tech giants agreed to settle their variations for an undisclosed sum.

There have been no related patent infringement lawsuits since then, partially as a result of the 2 corporations work collectively in some ways. Most notably, Samsung makes many of the OLED screens utilized in iPhones. They want one another.



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