A Week in Vegas with the Cisco Retailer
The Cisco Retailer at Cisco Dwell was grander than ever this 12 months — we’re speaking a large leap to 7,500 sq. ft of eye-catching expertise and merchandise. An actual crowd magnet, the shop hosted over half of the 23,000 attendees on the entire present. 519 fortunate folks snagged a spot on considered one of our 26 Cisco Retailer Tech Lab excursions to learn the way we energy an actual retail setting with Cisco and accomplice expertise. Plus, retail proved to be very a lot alive and properly: merchandise gross sales had been up 34% from final 12 months, displaying that the love for the Cisco model is stronger than ever.
Powered by Cisco + accomplice expertise
The expertise stack behind our Cisco Dwell Amsterdam retailer went on a world journey, touchdown in Las Vegas to energise the Cisco Retailer there. We ran the entire present on a full Meraki stack, that includes the newest gear just like the MS130 switches, entry factors, nifty sensors, useful buttons, and even energy monitoring sensors. Plus, we teamed up once more with some stellar companions like EVERYANGLE, VusionGroup, CAE Labs, Wipro VisionEDGE, Webex Join, and extra to amp up the expertise.
Guests had been particularly wowed by VusionGroup’s Captana, which alerts workers when objects are out of inventory in addition to checks for merchandise planogram compliance.
EVERYANGLE additionally turned heads with its in-store conversion fee technology for our brick-and-mortar areas. Attendees obtained the within scoop by touring with the professionals who run the Cisco Retailer, getting a firsthand take a look at how we make retail magic occur.
Like Amsterdam, we additionally deployed 15 Meraki MT40 good energy controllers all through the shop to baseline our energy consumption in the course of the present with the assistance of CAE Labs’ WiserWatts platform. We plan to schedule our energy at each of subsequent 12 months’s exhibits to check our vitality and price financial savings: after baselining and scheduling energy at our San Jose retailer, we’ve decreased our vitality consumption by 66%, serving to us fulfill our core precept of sustainability.
Can’t wait to see it for your self? Try our Cisco Retailer Tech Lab Tour video to dive into the motion from wherever you’re!
Alongside the way in which, tour attendees may expertise how the Cisco Retailer powers an inclusive future for all: our donation tower was as soon as once more arrange on the entrance of the shop. Each token dropped into the tower represented a $1 donation to organizations akin to Inexperienced Our Planet, Wine to Water, and Replate, totaling as much as $1,207 by the tip of the present.
Let’s buy groceries
The Cisco Retailer unveiled an array of recent merchandise, thoughtfully crafted by Cisco’s inside artistic company, The Hatch, presenting the model in an progressive and complicated method. In gentle of the sturdy partnership between Cisco and McLaren, and with the notable presence of McLaren CEO Zak Brown and racing driver Oscar Piastri taking part within the keynote Q&A, the shop launched a brand new line of Cisco | McLaren merchandise. These things, aligning with the partnership’s prominence within the Cisco Showcase, had been met with overwhelming demand (practically promoting out), underscoring the partnership’s resonance with not solely Cisco but additionally with our clients and companions.
Following the fervor of the primary day’s keynote, the Cisco Retailer launched a limited-edition Cisco | McLaren hoodie, which was met with such enthusiasm that it offered out on the identical day.
Concurrently, AI was a prevalent theme on the occasion, with Cisco’s AI hub being a focus on the present flooring and the marketing campaign video being featured prominently within the keynote. To enrich this, the Cisco Retailer launched merchandise that allowed attendees to personal a chunk of Cisco’s new AI marketing campaign that includes the marketing campaign art work.
Moreover, the acquisition of Splunk, a major subject of dialogue and a notable presence at Cisco Dwell, marked one of many largest transactions within the expertise sector’s historical past. To commemorate this milestone, the Cisco Retailer supplied unique merchandise as a part of the “It’s a brand new day” marketing campaign, permitting attendees to rejoice this pivotal second alongside Cisco.
As well as, the Cisco Retailer supplied an unique alternative for attendees to personalize their Cisco attire with distinctive Cisco Dwell patches. This bespoke expertise was facilitated by the progressive use of Webex Join, which streamlined the customization course of. Attendees had been invited to scan a QR code, which prompted them to pick their most well-liked merchandise for personalization and their desired patch and specify its placement. This allowed for a seamless drop-off expertise, with real-time notifications updating them on the progress of their garment’s development and alerting them when their merchandise was prepared for assortment. This personal touch enhanced the attendee expertise and showcased Cisco’s expertise integration in making a memorable retail interplay. You possibly can witness The Patch Station in motion on the Cisco Retailer Tech Lab YouTube channel!
Go away us some suggestions!
The Cisco Retailer arrange a video suggestions station known as Fanvoice in a Field, powered by our expertise accomplice Fanvoice, permitting retailer guests to depart useful merchandise and expertise suggestions for our group.
Our guests notably liked having the ability to see real-world purposes of expertise that promise to drive the way forward for retail ahead. And a few merchandise requests? Extra McLaren gear.
Excited about demonstrating your expertise? Please attain out to arrange an activation with us!
If you want to convey your clients via the Cisco Retailer Tech Lab as a cease in your CXC Tour, you can too schedule your go to now — we’ll have the Tech Lab customized only for you!
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