Amazon is alleged to be upgrading Alexa with generative AI options, however it is going to require a brand new month-to-month subscription.
The improved Alexa goals to supply extra conversational and context-aware interactions.
Whereas pricing is not finalized, there’s dialogue round a possible $20 month-to-month price for the AI options, separate from the $139 annual Prime subscription.
Amazon is reportedly stepping as much as compete with OpenAI and Google by boosting Alexa with generative AI options, nevertheless it’ll price a month-to-month subscription price to entry.
In accordance with CNBC, Amazon is ready to launch a brand new generative AI-powered Alexa this yr that can require its personal month-to-month subscription, separate from Amazon Prime. This transfer presumably goals to place Amazon within the ring with huge gamers like OpenAI’s ChatGPT-4 Omni and Google’s Gemini 1.5.
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