Apple’s Imaginative and prescient Professional is meant to be a paradigm shift for ‘Spatial Computing’, but it surely’s nonetheless US-only – not less than till WWDC 2024 , the place we’re anticipating a reveal of extra areas the headset shall be out there.
We had been impressed once we went hands-on , although, and it seems we weren’t the one ones. Regardless of not being launched within the UK but, the Apple Imaginative and prescient Professional has received the Black Pencil Award from the UK’s Design and Artwork Course awards, in addition to the Graphite Pencil for Use of XR.
Apple designer Alan Dye attended the occasion, and instructed Dezeen journal “We’re honored that visionOS has been awarded the distinguished D&AD Black Pencil for Digital Design.”
“This new period of computing will redefine how we join and create, and this award is a testomony to the tight integration and care the design studio and engineering groups at Apple have invested into crafting a really magical expertise,” he continued.
“At Apple, design performs such a central function in defining not solely how our merchandise look, however most critically, how they work.”
“Our purpose has all the time been to create intuitive person experiences that blur the strains between {hardware} and software program and reimagine how customers work together with expertise.”
(Picture credit score: Brady Snyder / Future)
“VisionOS is a robust instance of those ideas in motion” Dye defined. “Designed from the bottom up, it options a completely new interface, pushed by your eyes, fingers and voice, all designed to ship spatial experiences that seamlessly mix digital content material with the bodily world.”
“This new period of computing will redefine how we join and create, and this award is a testomony to the tight integration and care the design studio and engineering groups at Apple have invested into crafting a really magical expertise.”
(Picture credit score: iMore)
Apple’s historical past with the Black Pencil award
Apple is not any stranger to the award, which was awarded as a result of “Imaginative and prescient Professional and visionOS unlock new methods to work together with expertise and the world by way of spatial computing,” in line with the announcement .
“Years within the making, the platform is stuffed with technological breakthroughs made potential by the tight integration between design and engineering groups throughout {hardware} and software program.”
Earlier winners have included the unique iPhone, the iMac, Apple’s web site, and even Apple’s design staff in its entirety in 2012 (thanks, AppleInsider ).
Apple’s win follows lower than two weeks after criticism of its iPad-crushing advert for the new iPad Professional , which many took to be in opposition to creativity.
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