Apple The Alternate TRX opens Saturday, June 22, in Kuala Lumpur
June 19, 2024
PRESS RELEASE
Apple The Alternate TRX to welcome its first prospects this Saturday, June 22, in Kuala Lumpur
Apple’s first retail location in Malaysia will provide its full lineup of services, unparalleled assist from over 160 crew members, and periods with native creatives
KUALA LUMPUR, MALAYSIA Apple immediately previewed Apple The Alternate TRX, the primary Apple Retailer in Malaysia. Situated within the coronary heart of Kuala Lumpur’s new Tun Razak Alternate (TRX) central enterprise district, the brand new retailer will ship the magic of Apple within the nation like by no means earlier than. Prospects can uncover and purchase Apple’s progressive lineup of services, obtain distinctive service from educated crew members, and discover ways to get essentially the most out of their units by means of free At present at Apple periods.
“We stay for moments after we can shock and delight our prospects, and we’re excited to try this in Malaysia with the opening of our first retailer within the nation, Apple The Alternate TRX,” mentioned Deirdre O’Brien, Apple’s senior vice chairman of Retail. “Having the ability to assist and immediately join with a brand new neighborhood is at all times a particular expertise for our retail groups, and we will’t wait to welcome prospects to this lovely area designed for discovery, creativity, and searching for the world’s most progressive merchandise.”
At Apple The Alternate TRX, greater than 160 crew members are prepared to assist prospects store for his or her favourite Apple merchandise — from the iPhone 15 lineup to the MacBook Air with M3 and the newest iPad fashions, together with the redesigned iPad Air and extremely skinny iPad Professional with M4.
Apple The Alternate TRX can be an inspiring hub for training, providing prospects free in-store periods by means of At present at Apple. Led by Apple Creatives, the occasions will empower attendees to faucet into their creativity and discover ways to get essentially the most out of their units, with matters starting from fundamentals and how-to classes, to iPhone picture and video excursions that reap the benefits of the attractive retailer location.
To rejoice the opening, a particular At present at Apple collection, “Jom Uncover,” will run from Saturday, June 22, by means of Saturday, July 6. Bringing collectively a few of Malaysia’s most celebrated creators, the periods will provide a glimpse into the inventive course of whereas showcasing Apple’s full vary of services.
Classes within the “Jom Uncover” collection embody:
- Efficiency: De Fam
- Workshop: Seize Portraits on iPhone with Jason smashpop
- Highlight: Video Magic on Mac with Adam Lobo
- Workshop: Flip Concepts Into Motion on iPad with Iman Azman
- Highlight: Reside Properly with Nana Mohd and Apple Watch
Apple The Alternate TRX connects the mall’s central atrium to a lush rooftop park that wraps across the retailer’s higher stage. Emitting a heat glow at night time, the three-dimensional layered roof consists of horizontal glass panels and shading blades to scale back the solar’s rays. A central glazed oculus brings daylight into the inside and features a dynamic artificial-lighting function.
Inside the shop, a sculptural quartz and glass staircase connects the three ranges the place prospects can discover, be taught, and store. The Discussion board, dwelling to At present at Apple programming, is situated on a floating deck that joins up with the mall, whereas the higher stage immediately connects with the sting of the park, bringing daylight and greenery into the shop by means of a steady glass façade.
Like all Apple services, the Apple The Alternate TRX runs on one hundred pc renewable vitality and is carbon impartial. The shop is designed with a refined palette of high-quality supplies, together with pure stone partitions, polished stainless-steel columns, mild terrazzo flooring, and a timber ceiling.
Guests are invited to discover the encompassing show tables and avenues, and store the brand new iPad Air with M2, the iPhone 15 lineup, and the newest Apple Watch lineup — Apple’s first-ever carbon impartial merchandise. Apple Specialists are excited to attach with the local people by means of customized setup and assist, switching to iOS, and Apple Commerce In, the place prospects can get credit score towards a brand new machine by buying and selling of their present one.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Training Pricing accessible solely by means of Apple Retail. In-store or on-line, eligible prospects may reap the benefits of the college scholar provide operating by means of September 30, and obtain AirPods after they purchase an eligible Mac, or an Apple Pencil after they purchase an eligible iPad.
Apple The Alternate TRX additionally provides a devoted Apple Pickup counter, making it even simpler for purchasers to position an order on-line and decide up merchandise when it’s most handy for them. And for hands-on technical and {hardware} assist, prospects could make a reservation on the Genius Bar and get assist from an knowledgeable.
Apple The Alternate TRX opens Saturday, June 22, at 10 a.m. MYT. Prospects are invited to take a look at curated content material celebrating the essence of creativity in Malaysia throughout Apple TV+, Apple Music, and the App Retailer, and join upcoming At present at Apple periods.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.
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