Atari buys Intellivision, bringing an finish to the unique console warfare

The large image: Regardless of being simply shadows of their former selves, the Atari and Intellivision manufacturers are nonetheless in the marketplace nearly 50 years after their unique introduction. Atari has now acquired its historic competitor, bringing tons of of traditional video games below one frequent roof.

Atari SA has introduced the acquisition of the Intellivision model, a take care of historic implications more likely to be leveraged to carry much more traditional video video games to nostalgic gamers and fashionable gaming programs. Atari and Intellivision have been main opponents in what’s now thought-about the primary console warfare of the sport trade. Each skilled the online game crash of 1983 and have been finally compelled to make manner for different console makers equivalent to Nintendo and Sega.

The Atari model is now owned by Atari SA, a French firm previously often called Infogrames, which is generally targeted on retro gaming merchandise and acquisitions. Intellivision Leisure is a brand new firm based by producer Tommy Tallarico in 2018, aiming to develop a brand new Intellivision dwelling console often called Intellivision Amico.

The traditional Intellivision machine was initially launched in 1979, promoting 5 million items beforel its final demise within the 90s. Intellivision fought a fierce business battle towards the Atari 2600, even recruiting writer-turned-actor George Plimpton for a collection of TV adverts that in contrast the 2 consoles and highlighted Intellivision’s supposedly superior technological capabilities.

Intellivision Leisure will now turn out to be a part of Atari SA’s retro gaming enterprise, together with rights to the console model and greater than 200 video games owned by Tallarico’s enterprise. IE will proceed to promote its troubled Amico console and publish Intellivision video games licensed by Atari SA.

Atari SA is seemingly taken with releasing Intellivision video games in each digital and bodily markets and is even contemplating creating new video games based mostly on the previous console’s legacy. Branding and licensing alternatives are additionally being explored as a part of a long-term plan to revive the almost defunct gaming model.

In accordance with Atari SA chairman and CEO Wade Rosen, the acquisition offers a uncommon alternative to “unite former opponents” that have been well-known in the course of the golden age of gaming. Phil Adam, CEO of Intellivision Leisure, praised Atari as a “valued associate” and appears ahead to future collaboration alternatives.

The console wars are over; now, it is all about enterprise.