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Meet Cloudera’s new Senior Vice President of World Communications, Jess Hohn-Cabana. On this Worker Highlight, we’ll get to know extra about Jess, her new function, and her latest award win on the 2024 Ragan Prime Girls in Communications Awards.
Get to Know Jess: A Seasoned Chief in Tech Communications and Branding
Coming to Cloudera with almost three a long time of expertise in tech communications and branding, Jess is a pacesetter and a visionary on all issues storytelling. Jess not too long ago joined the Cloudera staff after a number of years at Rocket Software program and ASG Applied sciences, the place she led inside and exterior communication methods with a give attention to PR initiatives, thought management, M&A communications, and government communications. Jess additionally has in depth expertise in model technique, analyst relations, and influencer relations, efficiently constructing consciousness for international bands and creating significant relationships with key audiences.
To delve deeper into Jess’s ideas, experiences, and motivations, let’s flip the highlight onto her with a couple of questions and solutions.
What’s one aim you hope to perform in your new function?
At Cloudera, my aim is to remodel a nearly unknown firm right into a globally acknowledged model. Enhancing Cloudera’s model fame and visibility requires creating narratives that focus much less on product and have performance to messaging that resonates with our key audiences. This messaging ought to spotlight how we assist giant organizations remedy a few of the most complicated knowledge challenges and strengthen their enterprise operations.
We should additionally place Cloudera as a thought chief in our area. By specializing in thought management and strategic and constant messaging, we cannot solely elevate Cloudera’s fame but additionally affect business conversations, differentiate ourselves from opponents, and in the end contribute to our long-term success.
Why have you ever been drawn towards tech firms all through your profession?
I started my profession at an Promoting and PR company, working with shoppers starting from retail to manufacturing to tech firms. Nevertheless, my journey actually took off after I transitioned right into a communications function at a software program firm in Silicon Valley. That is the place I discovered myself captivated by the fast-paced power and the ever-evolving panorama of expertise. I imply, a lot has modified even within the final yr with AI, cloud computing, and the metaverse. To be able to achieve success in tech communications, you want to have the ability to evolve alongside these modifications and improvements – one thing that isn’t simply needed however thrilling. I really feel notably enthusiastic about becoming a member of Cloudera due to the continual innovation occurring throughout the enterprise to assist our clients remedy their hardest AI and knowledge challenges.
What’s an underrated high quality or ability within the communications area to have? How has that ability helped you?
There are a number of I may listing, however I feel an important is the flexibility to actively pay attention. Energetic listening entails extra than simply listening to somebody; it entails genuinely striving to grasp the importance and intent behind their phrases. Communication professionals typically spend time doing the talking, however I’ve realized in my very own profession that being able to actually pay attention is important for efficient communication and forming significant connections. By actively listening, I can tailor communication methods that deal with particular wants and necessities, leading to extra fruitful collaborations and profitable outcomes.
You have been not too long ago named a Chief in Ragan Communications’ listing of Prime Girls in Communications for 2024. What does it really feel prefer to be honored alongside different feminine business specialists and visionaries who redefine the best way communicators join, inform, and innovate?
I do know it might sound cliché, however it actually is an honor. I used to be acknowledged alongside some actually gifted and unbelievable leaders, business trailblazers, and galvanizing girls. The entire honorees have achieved some superb feats all through their careers, whether or not simply beginning out on the planet of communications or business veterans like me. Whereas my title is the one listed, I see it as a staff win – consultant of all of the clever and dynamic people I’ve had the pleasure of working with – each previous and current.
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