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In short: Which corporations do you assume have one of the best popularity amongst Individuals, and which have the worst? Tech corporations make up a lot of the highest and backside ten on the checklist of 100 manufacturers’ popularity rankings, with the star of the second, Nvida, sitting within the primary spot.
The newest annual survey of company pictures by the Harris Ballot and Axios surveyed 16,500 Individuals in regards to the reputations of corporations. Members have been first requested to call two corporations with one of the best reputations and two with the worst, figuring out the 100 most seen corporations. Later, they have been requested to choose manufacturers they knew from this checklist and charge two that they have been “very or considerably” aware of on 9 dimensions of popularity.
| 2024 rank | Firm | 2024 rating | Change in rank |
|---|---|---|---|
| #1 | Nvidia | 81.2 | – |
| #2 | 3M | 81.0 | 9 |
| #3 | Constancy Investments | 79.9 | 26 |
| #4 | Sony | 79.8 | 8 |
| #5 | Adidas | 79.4 | 17 |
| #6 | USAA | 79.3 | 3 |
| #7 | Honda Motor Firm | 79.3 | 6 |
| #8 | Patagonia | 79.1 | −7 |
| #9 | Apple | 79.0 | 1 |
| #10 | Samsung | 78.8 | 3 |
Sitting within the primary place is Nvidia, a brand new entry on the chart with a Reputational Quotient rating of 81.2. Workforce Inexperienced has come below the highlight like no different firm in latest instances because it supplies the superior {hardware} underpinning the generative AI revolution.
In contrast to just about each different tech agency that has made mass layoffs not too long ago, it has been 15 years since Nvidia laid off workers. A survey final yr discovered that 97% of Nvidia workers mentioned it was a terrific place to work, and CEO Jensen Huang has been voted the hottest CEO by US professionals.
It appears Nvidia’s popularity has rebounded after it advised {Hardware} Unboxed (and by extension TechSpot) in 2020 that it could not be offering it with GeForce Founders Version assessment items as a result of the YouTube channel spent too little time specializing in RTX ray tracing, versus raster efficiency. The excessive worth of the Lovelace playing cards did not do it any favors, both.
Different tech corporations seem within the high 10 checklist, together with Sony at 4, Apple at 9, and Samsung at 10.
The least respected corporations on the checklist make for attention-grabbing studying. Reddit, which this yr has agreed to make its person content material accessible to OpenAI and Google to coach their AI programs, is at 90.
| 2024 rank | Firm | 2024 rating | Change in rank |
|---|---|---|---|
| #90 | 65.0 | – | |
| #91 | Greenback Tree | 64.5 | 2 |
| #92 | Wells Fargo & Firm | 63.4 | 4 |
| #93 | Shein | 62.1 | 8 |
| #94 | Silicon Valley Financial institution | 61.4 | – |
| #95 | TikTok | 60.7 | 1 |
| #96 | Fox Company | 60.3 | 2 |
| #97 | Meta | 59.6 | 1 |
| #98 | Spirit Airways | 59.1 | 3 |
| #99 | X (previously Twitter) | 58.8 | 2 |
| #100 | The Trump Group | 54.0 | – |
TikTok, the Chinese language-owned app that appears more and more more likely to be banned within the US subsequent yr over its alleged ties to the Beijing authorities, is at 95.
Fb/Instagram/WhatsApp proprietor Meta, an organization that has by no means had one of the best popularity for a mess of causes, is at 97.
The one tech agency with a worse rep than Meta is former Twitter platform X in 99th place. X’s public picture declined after Elon Musk took over following his choice to slash its moderation workforce headcount and permit beforehand banned accounts again on the location.
The Trump Group stays on the backside of the checklist, the place it has been since 2019.
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