Google and Magic Leap strike up deal for AR partnership
TL;DR
- Google and Magic Leap introduced they’re getting into right into a strategic partnership.
- The partnership will mix Magic Leap’s experience in AR and optics with Google’s know-how platforms.
- It’s unknown if the partnership will lead to a brand new AR system.
Google has canceled and revived its AR glasses challenge (Undertaking Iris) a number of occasions. Regardless of its tumultuous relationship with the XR house, it doesn’t appear like Google is giving up on augmented actuality any time quickly because it has entered right into a partnership with Magic Leap.
On Thursday, Magic Leap introduced in a weblog put up that it has fashioned a strategic partnership with Google. In line with the put up, the partnership will mix Magic Leap’s AR experience and optics management with Google’s know-how platforms. We have now reached out to Google for additional remark and can replace this text accordingly.
Within the press launch, VP and GM of AR/XR at Google Shahram Izadi says:
We look ahead to bringing collectively Magic Leap’s management in optics and manufacturing with our applied sciences to deliver a wider vary of immersive experiences to market. By combining efforts, we are able to foster the way forward for the XR ecosystem with distinctive and progressive product choices.
Whereas Google might have shelved plans to create its personal AR {hardware}, the corporate has been engaged on making a “micro XR” platform. This platform is claimed to be designed for AR glasses, and like its cellular OS, Google plans to license it to producers.
We might have gotten slightly style of this throughout Google I/O when the tech big confirmed off a demo for Undertaking Astra. In case you keep in mind what occurred throughout that demo, an individual placed on a pair of sensible glasses that seamlessly labored with an AI chatbot. Magic Leap’s CTO Julie Larson-Inexperienced has informed Reuters that she is keen to make use of among the “cool AI tie-ins” with augmented actuality that had been introduced through the developer’s convention earlier this month.
Earlier than at present’s announcement, Google was already working with Samsung to develop a platform for its upcoming XR merchandise. Nonetheless, in line with Reuters, it seems the Magic Leap partnership may have no impact on Google’s collaboration with Samsung.
Earlier within the 12 months, Google revealed throughout a media briefing that Samsung’s XR system wouldn’t be launched at Google I/O. The system will reportedly have its personal “separate second.”
