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Google pulls the plug on Enterprise Profile Chat service


Google Search on smartphone stock photo (2)

Edgar Cervantes / Android Authority

TL;DR

  • Google is shutting down its Enterprise Profile chat function on July 31, 2024.
  • Clients received’t have the ability to begin new chats after July 15, however ongoing conversations can proceed till July 31.
  • Companies can obtain their chat and name historical past by Google Takeout earlier than the deadline.

The service, identified considerably interchangeably as “Google Enterprise Messaging” and “Google Enterprise Profile Chat,” allowed clients to provoke conversations with companies straight by their Google Maps or Search listings. This offered a handy channel for customer support inquiries and different interactions.

Companies which have utilized this service have obtained emails from Google notifying them of the approaching shutdown. In these messages, Google acknowledged the inconvenience this will likely trigger whereas reaffirming its dedication to offering invaluable instruments for companies. The corporate additionally emphasised that this resolution, whereas troublesome, is a part of its ongoing efforts to refine and enhance its choices.

Key Dates and Actions for Companies:

  • July 15, 2024: Clients will now not have the ability to provoke new chats with companies. Ongoing conversations will proceed, however customers shall be notified of the function’s discontinuation.
  • July 31, 2024: Google will completely take away the chat performance and name historical past from Google Enterprise Profiles.

Google has inspired companies to obtain their chat and name historical past earlier than the July 31 deadline. Companies can retrieve this knowledge by Google Takeout and archive it for future reference or integration into different buyer relationship administration (CRM) programs.

Whereas the demise of Google Enterprise Messaging might not be mourned by all, it serves as a reminder of the ever-evolving tech panorama and the significance of diversifying communication channels for companies reliant on tech platforms.

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