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If you happen to’re something like me, you’ve tried each to-do record app and productiveness system, solely to seek out your self giving up earlier than later as a result of earlier than later, managing your productiveness system turns into one other drain in your productiveness. Hoop, a productiveness startup based by a gaggle of early Trello staff, desires to make use of AI that can assist you robotically generate and observe your to-do record.
The corporate as we speak introduced a $5 million seed funding spherical led by Index Ventures, with participation from Origin Ventures, Divergent Capital, and Chingona Ventures.
The core thought behind Hoop is that it’ll use AI to robotically seize potential duties from Google Meet and Slack conferences and Slack messages (with different platforms coming later, beginning with e mail) and pull these into the Hoop to-do record.
The corporate was based by Stella Garber, Brian Schmidt, and Justin Gallagher. Garber, who’s Hoop’s CEO, led advertising and marketing at Trello, whereas Gallagher was the primary product individual at Trello and constructed the corporate’s cellular app, and Schmidt led operations, finance and authorized.
“We have been fascinated by the following step in our careers and we simply actually wished to recapture the magic of the early days of Trello and do it once more,” Garber stated. Because the workforce checked out how the panorama had modified, they realized that now, greater than ever, individuals are being bombarded with conferences and messages and wanted a approach to observe every thing they needed to do, however then ended up spending an excessive amount of time managing their productiveness instruments.
“If you happen to began with AI as the place to begin for process administration, what may you do in another way? I feel that was an actual lightbulb second for us, as a result of we notice that so most of the present platforms should layer in and add AI on prime to make their present issues work,” Garber stated. And certainly, an AI bot that joins conferences, transcribes them and takes notes isn’t precisely new at this level, however the Hoop workforce argues that none of those present platforms concentrate on productiveness and todo lists — and not one of the groups engaged on them have the pedigree of the Hoop founders given their expertise at Trello.
At present, Hoop is a little bit of a single-player expertise, however Garber tells me that the corporate plans so as to add extra workforce options sooner or later. “We’re actually, actually centered on making [Hoop] as helpful for the person as doable earlier than we increase to groups, but it surely’s a really pure factor for us to do,” Garber stated. And whereas Hoop proper now largely appears like an ordinary to-do record, the corporate plans so as to add totally different views over time as effectively.
Along with the institutional buyers who participated on this spherical, Hoop additionally introduced on a mixture of angel buyers, together with Wade Foster, the CEO of Zapier; Job van der Voort, the CEO of Distant; Andy Dunn, the previous CEO of Bonobos; Annie Duke, the primary lady to win the World Sequence of Poker; Maria Katris, the CEO and co-founder of BuiltIn; Maggie Adhami-Boynton, the CEO and co-founder of ShopThing; and Sean Harper, CEO and co-founder of Kin.
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