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We’re excited to announce a spread of latest integrations that can permit our prospects to entry and derive insights from their knowledge in Salesforce CRM and Information Cloud seamlessly from Databricks.
Final yr, we introduced our strategic partnership with Salesforce to ship a seamless integration expertise with Salesforce Information Cloud. Since then, we’ve been arduous at work constructing integrations throughout varied surfaces. In March 2024, Salesforce made their Salesforce Convey Your Personal Mannequin (BYOM) with Databricks (backed by Databricks Mosaic Mannequin Serving) and Zero Copy Information Federation integration with Databricks SQL Warehouse usually out there.
Right now, we’re increasing this portfolio. These connectors allow the total knowledge lifecycle of a Databricks and Salesforce integration by making knowledge in Salesforce CRM (Gross sales Cloud) and Salesforce Information Cloud straight accessible in Databricks Unity Catalog:
Entry Salesforce knowledge from Databricks:
- Databricks Lakehouse Federation – Salesforce Information Cloud Connector. Now in Public Preview.
- Databricks LakeFlow Join – Salesforce Ingestion Connector. Now in Public Preview.
Entry Databricks knowledge and fashions from Salesforce:
Eradicating obstacles to innovate with Salesforce
Whereas knowledge and know-how leaders acknowledge the significance of activating their knowledge with AI, many organizations battle to make their knowledge accessible to the suitable groups as a result of complexity and the sprawl of tooling required to combine these techniques.
To help the totally different traces of enterprise leveraging Salesforce, knowledge groups have to construct and keep connectors and pipelines, accumulate and put together the information, and make it out there to knowledge science groups for evaluation and experimentation. Moreover, knowledge groups want to affix and combination the information with different knowledge sources, and serve the information and ML fashions again to the traces of enterprise in order that it may be used and actioned upon from throughout the Salesforce platform.
This results in ever-increasing complexity and tends to be extra fragile than native options. For this reason we constructed the Zero Copy integrations with Information Cloud in addition to LakeFlow Join with Salesforce CRM.
Lakehouse Federation – Salesforce Information Cloud Connector
Lakehouse Federation helps prospects unify their knowledge property in Unity Catalog, permitting them to find, question, and govern all knowledge by means of a single question interface with out transferring it first. With the brand new Salesforce Information Cloud Connector, prospects can now discover and question Salesforce Information Cloud straight from Unity Catalog. Behind the scenes, as customers write queries in Databricks, Lakehouse Federation will routinely submit them into Salesforce Information Cloud for federated question execution and retrieve the outcomes. Moreover, customers can apply guidelines like row and column stage safety, tag-based insurance policies, centralized auditing constantly throughout platforms, observe knowledge utilization, and meet compliance necessities with built-in knowledge lineage and auditability.
This enhances Salesforce’s Zero Copy Federation integration, which permits prospects to find and question knowledge managed in Databricks straight from Salesforce Information Cloud by means of federation question execution. Collectively, the Salesforce Zero Copy Information Federation integration and Databricks Lakehouse Federation connector to Salesforce Information Cloud allow prospects to find and entry knowledge bidirectionally, irrespective of the place it’s saved.
“The brand new bi-directional federation resolution to Information Cloud is a sport changer for our prospects, unlocking unprecedented worth from their knowledge belongings. By seamlessly integrating the Databricks Information Intelligence Platform with Salesforce Information Cloud, we’re enabling organizations to harness the total potential of their knowledge for a richer buyer 360, AI-driven insights and personalised buyer experiences. We’re excited to proceed strengthening our strategic partnership with Databricks, delivering modern options that empower companies to thrive within the data-driven economic system.”
— Narinder Singh, VP Information Cloud, Salesforce
LakeFlow Join – Salesforce Connector
Databricks prospects generally want further insights from their Salesforce environments past what’s out there in Salesforce Information Cloud. Ingesting Salesforce Gross sales knowledge into Databricks and becoming a member of these CRM insights with knowledge within the Databricks Information Intelligence Platform will permit knowledge groups to ship further insights and extra correct predictions.
For this reason we’ve launched a new LakeFlow Join ingestion connector for Salesforce CRM. LakeFlow Join gives ingestion connectors that any practitioner can use to construct incremental knowledge pipelines at scale. This consists of Databricks-native connectors for databases, file sources, and enterprise functions. Establishing a connector takes just some steps in a UI or an API. As soon as the connector is ready up, it’s straightforward to take care of, with strong observability, alerting, and extra. The connector additionally integrates with the remainder of the Databricks Information Intelligence Platform: ruled by Unity Catalog, powered by Delta Dwell Tables, and orchestrated with Workflows.
What’s subsequent?
Leveraging all these options collectively gives organizations with an expanded set of information administration capabilities on high of Information Cloud. Moreover, knowledge science groups can help Advertising groups by means of BYOM with ML fashions and enriched attributes for use in Salesforce Information Cloud to create segments for campaigns and duties that may be actioned towards, driving close to real-time enterprise worth throughout a wealthy set of functions.
We plan to deliver the LakeFlow Connector for Salesforce to extra Databricks prospects quickly and equally, we’re excited to make the Salesforce Information Cloud Connector for Lakehouse Federation usually out there in September this yr.
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