Marketing campaign Highlight: Driving Demand with Advertising Velocity Central and Consumer Safety Marketing campaign
Advertising Velocity Central (MVC) is Cisco’s data-driven demand era platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, monitor outcomes and turn out to be world-class entrepreneurs.
For the previous decade, MVC has supplied our associate advertising professionals with curated campaigns for right this moment’s largest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many essential challenges dealing with organizations right this moment is identity-based assaults. Unhealthy actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity knowledgeable to identify the pink flags. This has turn out to be a significant downside for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches had been brought on by concentrating on customers.
Consumer Safety is a sizzling matter, and one many safety patrons have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard towards that risk. In actual fact, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this downside and after we requested safety patrons what their prime concern is, they stated time and again that product complexity is the foundation of the problem. So slightly than proceed the vendor-by-vendor strategy, we requested if these identical patrons would contemplate a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and get monetary savings.
With the Cisco Consumer Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised shield our clients. With over 300,000 clients and over 550 billion safety occasions per day, we see lots. We’re utilizing this data to raised shield our customers so we all know which malicious websites we must always block, which IP addresses dangerous actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite supplies a simplified, built-in person expertise. Consumer safety supplies higher efficacy by an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.
Merchandise work collectively and supply clients with:
- Higher experiences: allows your clients to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to offer the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your clients’ safety posture, decrease their dangers, and hold their delicate data secure.
Cisco Consumer Safety Suite supplies our companions with:
- Consolidating cybersecurity options beneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it rather more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our clients as a trusted advisor and assist clients on their person safety journey
- Bettering effectivity and saving clients cash, whereas offering a beneficial enterprise consequence
Drive demand and pipeline with Advertising Velocity Central
Do you know that companions who use Advertising Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered associate, you’ll be able to generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, pictures, logos, and shareable content material to drive buyer engagement.
To optimize your advertising campaigns, MVC additionally supplies companies comparable to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership brand by brand builder
- Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the various pictures in our library
- Account-Based mostly Focusing on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring technique
- Full-Service Actions: rent a third-party advertising company that will help you acquire even higher outcomes and use your Cisco advertising funds, or your personal funds
Get began now
Study extra concerning the Cisco Consumer Safety Suite by watching the overview video on Advertising Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Further assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
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