Cell app programatic promoting platform Mintegral has introduced a revamp of its product suite. This overhaul will simplify the San Francisco-based agency’s person acquisition and monetization instruments in addition to including retargeting assist.
The corporate’s platform is (re)introducing two of its merchandise and including a 3rd:
- Mintegral AppGrowth (previously Mintegral Self-Service Platform): This answer makes use of machine studying to automate bid optimization all through marketing campaign lifecycles, driving person acquisition and enterprise outcomes.
- Mintegral Monetization (previously Mintegral Monetization Platform): This platform helps developer extra successfully monetize its customers. It helps quite a lot of advert codecs to spice up eCPM (efficient value per mille) outcomes to maximise earnings whereas sustaining person belief.
- Mintegral Retargeting (A New Product): This answer permits shoppers to re-engage customers and elevate their lifetime worth.
This revamp goes past rebranding the corporate’s product suite. These modifications purpose to streamline the corporate’s providing to enhance their consumer expertise and assist seamless progress.
Mintegral is a subsidiary of Singapore-based Mobvista (1860.HK). In Q1 2024, Mintegral’s income totaled $283.6 million, up 25.4% year-on-year. The corporate attributed this progress to its machine learning-based sensible bidding product, Goal ROAS.
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