Modovolo Lands Scotty Morrison as CMO

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Immediately, Modovolo introduced the appointment of Scotty Morrison as the corporate’s new chief advertising and marketing officer (CMO).

Modovolo Lands Scotty Morrison as CMO
Scotty Morrison

“Modovolo’s mission,” stated Justin Name, Modovolo’s CEO, and co-founder, “is to design merchandise with first ideas considering to have the best performance-to-cost ratio of any drone expertise. And we relentlessly deal with lean manufacturing to continually and radically decrease costs. Due to his superb background at among the most profitable corporations, Scotty understands that mission like nobody else.”

Scotty is a passionate, dedicated, and bootstrapped advertising and marketing chief with deep expertise constructing and delivering confirmed playbooks and outcomes for hypergrowth-focused, world expertise corporations together with virtually a decade at Salesforce (throughout its development from 1,000 staff to 10,000 when he left), Workday, Autodesk, and most just lately Copado, a mid-stage $100M ARR SaaS firm ($8m when he joined) within the Perception Enterprise Portfolio and Salesforce ecosystem.

Earlier than 20 years in expertise and SaaS, he spent virtually 10 years within the promoting business managing massive manufacturers equivalent to Apple, HP, Charles Schwab, and Lockheed Martin Aerospace.

“I’ve seen and pushed corporations from start-up section to quick development to business titan,” stated Scotty, “and so I look to work for corporations that may obtain that trajectory. Once I was launched to the Modovolo crew, I knew that they had that potential. They’re culture-focused with the intention of constructing a fantastic firm. Plus, their drone is a recreation changer.  I needed to be part of that.”

Justin Name continued: “We rent based mostly on 4 standards. The primary is that you just can’t be a jerk. We solely rent good individuals. The second: you should be a tough employee with the eagerness and work ethic to succeed. The third: you should be intellectually curious (as a result of you may’t repair silly). And fourth (however solely when you have happy the primary three standards): you will need to have superb expertise. Scotty embodies all facets of the 4 standards.”

Scotty and Justin instantly hit it off once they first began speaking as a result of there was an ideal alignment between how each of them take into consideration the ideas that make for a fantastic firm.

Scotty explains, “I’ve labored with nice corporations and the one commonality amongst all of them is that they’ve the appropriate ideas and values. Taking prospects from consciousness via advocacy is core to the Modovolo advertising and marketing machine and  behind that’s Justin and a management crew dedicated to training and residing values and constructing a particular firm constructed to final. I imagine that Modovolo has the appropriate ideas.”

Justin explains, “We’ve taken classes from the nice corporations equivalent to Apple, Toyota, Tesla, and SpaceX. Let me provide you with two examples:

‘Stroll the Gemba’ is one thing that Toyota stresses in its decision-making. It means: that you must see the issue firsthand. Reside it. Really feel it. Solely then are you able to search for an answer.

One other instance: First Ideas Considering. That is one thing Elon Musk preaches to his corporations. You need to boil the issue to its core elements. Query the whole lot.

We imagine that Strolling the Gemba and First Ideas Considering are very highly effective collectively.”  

Scotty continued: “As is everybody on the Modovolo crew, my focus will all the time be on our tradition and on executing Modovolo’s mission and our core ideas however sphere of accountability is to create a neighborhood of passionate Modovolo advocates and to construct Modovolo right into a UAV/drone model in contrast to every other.”

This appointment marks a big step in Modovolo’s ongoing dedication to increasing its management crew with world-class expertise dedicated to its tradition and mission.

About Modovolo

Modovolo is a start-up that’s launched the Carry,  an endlessly configurable modular drone platform of Carry Pods and Utility Pods which might be clicked collectively like Legos to construct the appropriate drone for each software, with hours of flight time, and at a value orders of magnitude lower than something available on the market. You’ll need to see it for your self.

For inquiries, please contact: Justin Name, [email protected]

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