New AWS re:Invent Bulletins: AWS Associate Keynote with Dr Ruba Borno

We’re greater than midway via AWS re:Invent 2023 and have had a exceptional quantity of latest companies and options launched daily this week. Should you haven’t been maintaining with the keynotes at re:Invent and wish the highlights of every, I’d encourage you to learn our group’s weblog posts protecting every keynote of the week: 

To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, ​​Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily centered on the connection between AWS and AWS Companions and the way they will ship worth to their shared clients. All through the keynote, we not solely had new bulletins, however tons of nice use instances and tales from partnerships between AWS, AWS Companions, and clients. 

The theme of the keynote was to assist clients make the unattainable appear attainable by working with the correct AWS Associate.

Let’s get into a number of the new launches within the AWS Associate House.

AWS Buyer Engagement Incentive

There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This device is designed to higher deal with these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions interact firms which might be new to AWS or within the early stage of adoption. 

Not solely does it offset the price and funds of each a part of the sale cycle, it supplies a easy international framework that Companions can use to give attention to the preliminary buyer workload, higher drive the expansion and spend of latest AWS clients, and scale over time. 

It’s price mentioning that this incentive will not be a brand new announcement for re:Invent, nonetheless, it was launched earlier this 12 months, which is new sufficient to nonetheless get a spot on my weblog submit. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.

The Generative AI Middle of Excellence for AWS Companions

The tempo of innovation within the generative AI area has been dizzying. It may be tough to maintain up with the fast improvement of those instruments. On high of that, you’ve an enormous demand from clients who wish to rework their companies by implementing generative AI into their very own expertise stacks. 

AWS hopes The Generative AI Middle of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI area to higher serve buyer wants. It supplies each technical and non-technical enablement content material and coaching, instance buyer use instances, boards for information sharing, and finest practices. 

With the middle of excellence, AWS Companions can: 

• Familiarize themselves with a variety of generative AI choices
• Join with leaders throughout the Amazon Associate Community on specialised generative AI purposes
• Construct purposes that transcend optimization and perceive concerns like equity, privateness, and security
• Leverage data-driven insights and instruments to speed up clients’ generative AI journeys

Accenture and AWS Expanded Partnership

Accenture has persistently been an early adopter to the most recent AWS expertise. For instance, when Amazon CodeWhisperer launched, Accenture adopted the expertise and noticed a 30% increase in efficiency of their improvement efforts. 

Accenture has introduced that they may proceed integrating AWS AI companies into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 improvement engineers on AWS AI companies, similar to Amazon Q and Amazon CodeWhisperer. 

Accenture is simply one of many many firms that can contribute to content material in The AWS Generative AI heart for Excellence for AWS Companions, amongst different leaders within the area similar to Anthropic, NVIDIA, and extra. 

Moreover, Accenture additionally has its personal Middle for Superior AI, which additionally gives accelerators, finest practices, and hands-on coaching to higher assist their shoppers maximize the worth of Amazon Q and different AWS AI companies.

C3 Generative AI: AWS Market Version

C3 AI introduced the supply of C3 Generative AI on the AWS Market. It is a no-code, self-service setting that gives a completely purposeful generative AI software. Customers can use this software to get higher perception into their knowledge, and begin asking questions on their knowledge in simply minutes of setup time. 

The truth is, not solely is it purposeful, it additionally takes care of a few of these pesky issues that giant language fashions usually expertise. C3 AI claims that there aren’t any hallucinations, no cyber safety dangers, and no IP legal responsibility issues. 

Should you’re taken with probably utilizing this device, you should utilize the QR code positioned within the picture above to hitch the personal preview.

ServiceNow and AWS Expanded Partnership

ServiceNow and AWS have been brainstorming about the way to convey AWS’ attain, knowledge, and scalability and mix it with ServiceNow’s clever platform for digital transformation. 

In January 2024, ServiceNow and its full suite of options might be obtainable as a Software program-as-a-Service (SaaS) providing within the AWS Market. 

Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to checklist within the AWS Market. For instance, the 2 firms are at present engaged on a provide chain answer by integrating AWS Provide Chain with ServiceNow to higher streamline provide chain administration.

New AWS Associate Competencies

The AWS Competency Associate Program is a approach for purchasers to validate that AWS Companions have the suitable abilities and technical experience to to assist clients in a selected space. AWS has launched three new areas of AWS Competency specialization, together with:  

• The AWS Resilience Competency Companions, which helps clients enhance the supply and resilience of their workloads. 
• The Cyber Insurance coverage Competency Companions, in order that clients can discover insurance policies from insurers. AWS clients get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
• The Constructed-in Competency Associate Options, that gives an infrastructure as code answer to put in, configure, and combine Associate software program with foundational AWS companies.

AWS Market SaaS Fast Launch

SaaS Fast Launch is a brand new characteristic within the AWS Market which makes it straightforward for purchasers to shortly configure, deploy, and launch SaaS merchandise on AWS. It does this by utilizing CloudFormation templates which might be outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements. 

Within the AWS Market, you could find the SaaS merchandise that use this characteristic by in search of the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your selection, you’ll be capable of simply deploy the software program. This characteristic is mostly obtainable, so maintain a watch out for the Fast Launch tag within the AWS Market.

AWS Market APIs for Sellers

Through the use of AWS Market APIs for Sellers, now you can allow AWS Market entry via your present purposes. Utilizing your present purposes, you may construct AWS Market merchandise, provide, resale authorization, and agreements workflows immediately into your individual techniques. This results in a larger effectivity for the Associate, and can even encourage clients to make Market purchases via your area. This characteristic is mostly obtainable and able to use now.

Pricing Changes to AWS Market

AWS is decreasing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin might be a flat charge construction of three p.c. In some instances, it might be even decrease. 

Listed here are the updates to the pricing mannequin: 

• For personal gives beneath 1,000,000, it’s now a 3% charge. 
• For offers between $1 million and $10 million, it’s now a 2% charge. 
• For personal gives larger than $10 million, it’s now a 1.5% charge. 
• For renewal charges for personal software program and knowledge, it’s now a 1.5% charge.

AWS and Salesforce Partnership Enlargement

AWS and Salesforce have introduced an growth to their partnership in order that clients can higher profit from the mixed worth of each merchandise. 

As a part of the announcement, the businesses launched the next data: 

• Salesforce will start providing their merchandise on the AWS Market, together with merchandise similar to Information Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is obtainable now with expanded product help deliberate for 2024. 
• AWS and Salesforce are making Information Cloud a SaaS providing. This permits clients to make use of AWS companies to course of and analyze knowledge saved in Information Cloud.

AWS Associate Central Enhancements

Just lately, a brand new AWS Associate Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Associate and the roles of their enterprise. This contains automated prescriptive steering with duties and subsequent finest actions personalized for the Associate. 

For AWS Companions enrolled within the software program path, AWS can be offering an integrating expertise between AWS Associate Central and AWS Market. Which means that AWS Companions can create AWS Market listings from AWS Associate Central. By linking your AWS Associate Central and AWS Market accounts and customers, it additionally allows you to see AWS Market analytics in your Associate Analytics Dashboard. 

Lastly, they’ve launched a brand new co-sell expertise via APN Buyer Engagements (ACE) that’s personalized in direction of the AWS Associate and their co-sell wants. This permits Companions to higher preserve pipeline hygiene, by prioritizing alternatives the place AWS gross sales help is required, offering perception on web new engagements, and stardizing the data gathered within the Associate referral and AWS referral expertise. 

Additional, Associate ACE pipeline is now built-in with AWS Market Personal Presents, offering actual time gross sales insights and the flexibility to unlock new development alternatives extra simply.

AWS Associate CRM Connector Now Helps AWS Market

The AWS Associate CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market personal gives and resale authorizations. The CRM Connector additionally helps AWS Associate Central ACE Pipeline Supervisor capabilities, together with an enhanced characteristic to view a abstract of AWS Market personal gives.

The AWS Associate CRM Connector is on the market at no-cost on the Salesforce AppExchange.

AWS Sustainability Objectives

Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be web zero carbon by 2040, water optimistic by 2030, and 100% renewable energy-powered by 2025. 

Sustainability targets will not be simply high of thoughts for AWS, they’re changing into more and more necessary to clients as properly. The truth is, 1 in 3 clients say that sustainability is a key precedence for his or her enterprise. To fulfill this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market. 

Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Firms have joined, and the quantity is anticipated to develop.

That brings us to the tip of this keynote. The AWS Associate area has been innovating at a big tempo this 12 months. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Take pleasure in the remainder of the week!