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This previous week, I had the chance to attend Snowflake Summit 2024 in San Francisco. As an analyst, I used to be handled to an unique pre-day of content material from the Snowflake staff, which proved each enlightening and thought-provoking.
The occasion kicked off with Snowflake addressing the latest “hack” reported within the information. They assured us that their collaboration with Crowdstrike and different companions has revealed no indicators of compromise inside Snowflake itself. The proof factors to compromised buyer credentials, and the investigation stays ongoing.
One of many highlights was the introduction of recent merchandise, together with the Belief Middle. This revolutionary device assesses the safety of your Snowflake knowledge property, using AI and ML to determine potential points comparable to privateness mismatches, person entry inconsistencies, and poor knowledge classification. Nevertheless, there was no point out of whether or not the Belief Middle offered comparable insights into person accounts—a crucial consideration given the hack dialogue. I managed to get readability on this from the Belief Middle’s product supervisor later within the day.
This expertise underscored a recurring concern I see within the vendor area: a definite lack of cohesive storytelling. Distributors typically current with none sense of overarching narrative. This fragmented method can really feel like a music composed solely of solos. Individually, every instrument might showcase expertise, however with out the widespread function of concord, no viewers will ever sing alongside. It’s chaotic and discordant—very similar to lots of the tech shows I sat in on.
We’d like change. We don’t simply want higher messaging; we’d like higher tales. We have to ask ourselves: Who’re we? Why will we exist? The place are we going? What are the stops alongside the way in which? What sights will we see? The place will we board? Bettering how we talk is crucial.
On a constructive word, Snowflake showcased all of the parts vital to construct a compelling knowledge story to your enterprise. Their companions can fill in any gaps in your corporation narrative. The one lacking piece is a cohesive function, which you’ll be able to personalize to satisfy your particular wants.
The excellent news is that there are individuals like me right here to assist. I intention to demystify what’s offered, enable you to create a method, and construct a plan to realize your targets. Collectively, we will create your story, one chapter at a time.
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