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Spotify’s newest replace is visibly altering the audio streaming service to enhance the expertise to your eyeballs, reasonably than your ears. Spotify Combine — the corporate’s new bespoke typeface — is being rolled out beginning at this time, changing the Round typeface variant that Spotify at present makes use of throughout its app and desktop experiences.
The complicated title is an homage to the “dynamic and evolving nature of audio tradition over time,” in response to Spotify’s international head of brand name design, Rasmus Wängelin. Spotify Combine was developed in collaboration with Berlin-based foundry Dinamo Typefaces, with Wängelin saying the brand new variable font design is “fairly actually, a remix” born from merging parts from quite a lot of completely different typeface kinds.
“The result’s a sans-serif typeface that blends options from each traditional and modern kinds, creating a particular and distinctive look,” says Wängelin in Spotify’s press launch. “We subtly integrated the shapes of sound waves to evoke a rhythmic really feel. The mix of sharp angles and easy curves offers the typeface a particular character that feels quintessentially Spotify.”
The corporate intends to make use of Spotify Combine on the whole lot from playlists to advertising campaigns. As a result of this can be a variable font — which principally means issues like weight, width, slant, and different variables will be modified with out requiring separate information — it ought to be tremendous straightforward for Spotify to customise. That gives some artistic flexibility, permitting issues like playlist covers, promos, and different content material to look extra diverse whereas nonetheless sharing a cohesive design.
The wordmark in Spotify’s emblem may even be up to date to the brand new typeface, which may already be seen on the firm’s information portal. Languages with Latin-based scripts and written content material in Vietnamese would be the first to make use of Spotify Combine, which is progressively rolling out “over the approaching weeks.”
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