Subscription vitamin firm Care/of is shutting down
Care/of, an organization providing personalised subscription vitamin packs, says will probably be canceling all subscriptions as of Monday, June 17 and can now not be accepting new orders.
The information doesn’t come utterly out of the blue, as Care/of had beforehand disclosed in a New York Division of Labor submitting that it deliberate to put off all 143 staff by July 3 attributable to a “funding loss.” Now the corporate is being extra particular and definitive concerning the closure, with a publish yesterday on Instagram thanking clients and saying, “We sadly now not have funding to function in the way in which we’ve got been.”
The publish doesn’t utterly shut the door on a revival, claiming, “We’re actively exploring choices for the model however should not have something definitive to speak presently. We hope to be in a spot to share extra quickly.”
Based in 2016 by Craig Elbert and Akash Shah, Care/of requested clients to fill out a quiz about their life-style and values, which it used to suggest a customized mixture of nutritional vitamins and dietary supplements. Its traders included Juxtapose, Goodwater Capital, Tusk Enterprise Companions, Bullish, and RRE Ventures.
Pharmaceutical big Bayer acquired a majority stake in Care/of in 2020. Earlier this month, Bayer’s director of strategic communications Christin Miller informed NutraIngredients that “ceasing additional funding in Care/of will enable Bayer to raised spend money on future improvements at assist individuals handle their personalize well being.”
