Cool, so Apple is Sherlocking precise folks now?

Cool, so Apple is Sherlocking precise folks now?

Final month I stepped into the breach to bravely defend a trillion-dollar company from social-media criticism: I felt that viewers of Apple’s new “Crush” iPad advert have been being hypersensitive and overly literal in ascribing to it motives of contempt for creatives. However no good deed goes unpunished. First, Apple inconsiderately apologized for the advert…