The Problem of API Integration with Lauren Lengthy
A typical problem for builders of SaaS merchandise is integrating with present providers, together with providers that clients may already be utilizing. For instance, a SaaS product may must combine with clients utilizing Salesforce, HubSpot, or one other CRM system. Nonetheless, this may be demanding for builders when third get together APIs are poorly documented or inconsistent.
Lauren Lengthy is a co-founder at Ampersand which is a developer platform for SaaS integrations. She joins the present to speak about smoothing out API connectivity to make SaaS interoperable.
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