Thirdverse appoints Masaru Ohnogi as CEO to drive VR video games ahead

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Thirdverse, certainly one of Japan’s prolific digital actuality sport corporations, has appointed Masaru “Nogi” Ohnogi as CEO.

Ohnogi will develop into a consultant director and CEO of the corporate on August 8 beneath a brand new administration construction to strengthen its abroad progress technique.

Underneath this new construction, Masaru Ohnogi, previously director and chief enterprise officer answerable for the U.S. studio, will take over from Hironao Kunimitsu, who will develop into consultant director and chairman.

The corporate goals to realize additional progress within the U.S. market, the middle of the VR trade, and to
understand its mission of “creating a brand new digital world for one billion folks,” Ohnogi mentioned in an interview with GamesBeat.


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“I’ve been within the VR gaming trade since again in 2015 and began from the funding facet with incubation and acceleration applications in Tokyo, Seoul and Helsinki,” Ohnogi mentioned in an interview with GamesBeat. “I saved doing it and I obtained the flexibility to guage VR video games. I like the video games.”

Ohnogi mentioned that the U.S. market has grown in significance over time and it is sensible to have the U.S. perspective for that motive. It’s simpler to know the market from this attitude and to watch the mindset folks have whereas taking part in VR video games.”

Thirdverse has a number of dozen folks with a mixture of staff and venture contractors. Ohnogi mentioned that advertising VR video games remains to be difficult and so the corporate has been exploring better-known mental properties. The corporate just lately shipped its Soul Covenant sport based mostly on an older non-VR title dubbed Soul Sacrifice.

Whereas cell video games is a pink ocean, VR video games are a smaller market however with fewer rivals. It’s extra like a blue ocean.

Masaru Ohnogi (left) and Hironao Kunimitsu of Thirdverse.

Kunimitsu helped pioneer trendy cell video games in Japan by beginning Gumi in 2007 in Tokyo, publishing video games akin to Courageous Frontier. The corporate went public in 2014 and it grew to tons of of staff.

An avid fan of the metaverse, Kunimitsu cofounded Thirdverse in 2020 to give attention to VR, and began the Digital Realty Fund, Gumi Cryptos Capital and different VR incubators. In 2021, Kunimitsu gave up all his roles in Gumi to run Thirdverse as the corporate raised a $20 million spherical.

Kunimitsu believed that applied sciences akin to VR, gaming, and blockchain will usher within the metaverse, the universe of digital worlds which are all interconnected, like in novels akin to Snow Crash and Prepared Participant One — and Japanese anime akin to Sword Artwork On-line. He needed to make these worlds into one thing actual.

Thirdverse went on to lift $15 million in 2022, $8 million in 2023 and $11.3 million in 2024.

In the meantime, Ohnogi joined WebMoney in 2000. Whereas concerned in total firm administration, he was instrumental in increasing annual gross sales to over 22 billion yen in roughly seven years. In 2007, he grew to become the top of Lupicia’s U.S. subsidiary, managing 5 shops in California and increasing the e-commerce system and wholesale enterprise.

In 2010, he was appointed President and CEO of Gcrest America, the place he deliberate and operated the avatar neighborhood service “TinierMe,” gaining 5 million customers in three years. In 2012, he joined Gumi, serving as government officer and CEO of abroad subsidiaries, and later grew to become the top of Gumi America.

Soul Covenant

He launched Seoul XR Startups and Nordic XR Startups, figuring out native companions and talking at over 30 conferences yearly. He’s well-versed in VR content material and expertise. Since October 2020, he has served as director and CBO of Thirdverse, overseeing the U.S. studio. He resides in Burlingame, California.

Ohnogi famous he has been working with Kunimitsu for about 15 years, ever since Gumi, and their abilities are completely completely different. Ohnogi focuses on particulars and working the groups for video games and delivery every title, whereas Kunimitsu has centered on the imaginative and prescient. He mentioned they’ve an excellent partnership and belief one another and can proceed to function collectively.

He mentioned he’s excited concerning the momentum of the Meta Quest 3 headset and the launch of the Apple Imaginative and prescient Professional, in addition to alternatives in Asian nations akin to China, the place gross sales are choosing up because the units develop into cheaper.

“Mr. Ohnogi has been a colleague since my time as CEO of Gumi, and I’m very happy to see him appointed as consultant director, president, and CEO,” mentioned Kunimitsu, in a press release. “His intensive expertise and deep data are important for Thirdverse’s subsequent progress part. This transition to a brand new
administration construction is a major step in our progress technique.”

He added, “Collectively, we are going to try to create cutting-edge futures and develop into pioneers in offering new experiences to customers worldwide. With our robust workforce, we are going to proceed to problem ourselves to be one of the best on this planet at Thirdverse. Please sit up for our continued progress. VR is Now.”

Ohnogi mentioned, “Within the U.S. market, the VR trade continues to develop quickly, centered on Meta’s Meta Quest units. In February of this yr, Apple started promoting its Imaginative and prescient Professional system within the U.S., and lots of different corporations have introduced their entry into the market, indicating additional world market enlargement.
Moreover, it is vitally fascinating that the VR market is quickly increasing amongst youthful customers, significantly youngsters. VR presents a degree of immersion incomparable to experiences from screens like TVs, PCs, and smartphones, fascinating the brand new technology of customers. At Thirdverse, we are going to proceed to pursue new and astonishing VR leisure and problem ourselves to dominate the world as a Japanese firm.”

X8 is certainly one of Thirdverse’s VR titles.

Beginning in August 2024, Thirdverse Inc. will relocate to “PMO Tamachi IV” to accommodate additional progress and enterprise enlargement and to reinforce the productiveness and creativity of every worker and promote larger operational effectivity.

X8 has had greater than 600,000 downloads up to now.


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